Profile PictureDan Marzullo

The LinkedIn Blueprint for Freelance Writers: A Masterclass on Business Growth


If you write it, they will come. Well...almost. Sitting around waiting for your dream writing client to find you is, well… a dream. As freelancers, we need to be proactive when it comes to lead generation. But, managing cold outreach can feel more challenging than an Arctic expedition. 

If you’ve followed my journey on social media, my podcast, or even my newsletter, you’ve heard me preach a lot about LinkedIn. 

The platform helped me launch my freelance business and scale into the agency I run today.

You can find, connect, and build relationships with anyone in the world on LinkedIn. Whoever you want to do business with is only a connection request away. 

There’s no other tool out there for freelancers that allows you to do this as effectively as LinkedIn. 

Don’t believe me?

---> Average email open rates are between 15-25%.

---> LinkedIn states 50-70% of users open and read their messages. 

Those stats alone should motivate you to get serious about the platform. 

I’ve spent my career building and refining a repeatable process for growing a freelance business with LinkedIn and I’m teaching my strategy in this virtual masterclass.

These strategies helped me land clients like Forbes, Entrepreneur, Foundr, Google, HP, Capital One, and SAP.

Start leveraging LinkedIn to:

  • Find your dream clients
  • Generate and convert leads
  • Become an authority in your niche

Here’s what you’ll get:

  • 5 self-paced video lessons
  • Step-by-step instructions and tutorials
  • My highest-converting outreach scripts
  • Downloadable templates & resources

Course outline:

Lesson 1: Optimizing Your LinkedIn Profile

↳ Social Selling Index

Lesson 2: Finding Your Dream Clients

↳ Buyer Personas Worksheet

Lesson 3: Making Connections

↳ Connection Request Scripts

↳ Discovery Questions

↳ Hubspot CRM

Lesson 4: Generating Leads

↳ Pitch Scripts

↳ Dux Soup

↳ Nurture Sequence

Lesson 5: Building Your Brand

↳ Content Frameworks

Allen Seabrook rated it ⭐️⭐️⭐️⭐️⭐️

In the masterclass, Dan covered topics and techniques that none of my mentors even mention or that I could have imagined even existed! I was blown away by Dan’s follow-me approach in presenting this very comprehensive course.

The format and manner of his teaching keep your attention and ensure that you follow him step-by-step, implementing each recommendation before moving on to the next. The course also includes downloads and templates which are great tools to get students up and running right away.

Overall, I highly recommend Dan’s Leveraging LinkedIn Masterclass!

- Allen

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Learn a step-by-step strategy to generate leads on LinkedIn and build your freelance writing business.

Lesson Format
5 videos
85 minutes
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The LinkedIn Blueprint for Freelance Writers: A Masterclass on Business Growth

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